Proctor & Gamble Essay -- Business Management Analysis Essays

Proctor & Gamble Founded in 1837, Procter & Gamble is the 1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad enjoin of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and permeate liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to roughly five billion customers in over 140 countries. Procter & Gamble?s purpose or mission statement states exactly why Procter & Gamble is so driven in providing quality products and services to consumers all over the world. Procter & Gamble?s purpose is as follows?We will provide branded products and services of ranking(a) quality and value that improve the equals of the world?s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our sh atomic number 18holders, and the communities in which we live and work to prosper www.pg.com/jobs/ partnership_culture/purpose.jhtml.?Procter & Gamble?s company culture, think globally, act globally, focuses on a variety of core values leadership, ownership, integrity, passion for winning, and trust. Procter & Gamble whole works well with the national cultures of Italy and Japan because Procter & Gamble thrives on diversity. Everyone at Procter & Gamble is united through Procter & Gamble?s values and goals. Procter & Gamble is such a giant in the household industry. The company sees diversity as advantage. Procter & Gamble?s diversity covers a broad range of characteristics, such as race, sex, personal, religion, ethnic heritage, etc. Within the company, Procter & Gamble creates an advantage from their differences. Outside Procter & Gamble, the company is very sensitive to other national cultures because of their unique culture found within.Every company has its own unique culture. Most organizations don?t deliberately try and create a cultu re. The culture of an organization is created unconsciously, based on the values of tiptop management. Procter & Gamble?s principles are derived from the company?s Purpose and Values. The core principles of the company are?We Show Respect for All Individuals ?The Interests of the Company and the Individual are Inseparable?We are Strategically Focused in Our Work?Innovation is th... ...octer & Gamble needs to institute changes that will help them become faster. A mend public corporate image of Procter & Gamble could also raise awareness that Procter & Gamble is home to galore(postnominal) household products, even those environmentally safe. The recent Dawn commercial is a great example. Dawn is used to clean off oil spill animal victims. The general public is not aware of many of the products Procter & Gamble market and produce. Better advertising would be beneficial.Procter & Gamble uses their diversity successfully as a global company. The people that work for them are their gr eatest asset. Procter & Gamble believes tat it is important to develop and support a diverse workplace. Now the company needs to broaden its corporate culture outside of the unify States more than it has in the past for continues future success.References1). www.cyborlink.com/besite/hofstede.htm2). www.geert-hofstede.com/hofstede_italy.shtml3). www.geert-hofstede.com/hofstede_japan.shtml4) www.geert-hofestede.com/hofstede_united_states.shtml5). www.pg.com/jobs/company_culture/core-values.jhtml6). www.pg.com/jobs/company_culture/purpose.jhtml7). www.uvt.nl/web/iric/hofstede.htm